Big Ask Question of the Day
Big Ask Question of the Day

Episode 135 · 1 year ago

It's time to get emotional


Today's question is...

What must my customers believe in order for my business to be the obvious choice?

For more great questions, download my 50 favorite questions at 

It's time for you. Can't just stops big ask question of the day. Welcome to you can't just stop the place for quietly stubborn entrepreneurs with big goals and dreams. After encountering hundreds of high achieving athletes, entrepreneurs and world changers, I've discovered that many times their impact comes from the questions they ask as much as the actions they take. That's why I invite you to answer a question each and every day to reach your goals. And now for today's question. What must my customers believe in order from my business to be the obvious choice. This question is a game changer. Four years ago, one of my customers and I sat down with pretty much just this question in front of us, of a variation of this question, and we worked on that for two days. I think two days we worked on this question, just locked... a room, working basically on this question. You know, asking a lot of questions account led up to this question, but this was the ultimate question we were trying to answer and when we walked out of that room two days later, we had the answer to this question for his business and that was a game changer. Ever since that moment, his business has really taken off because we got to the core of this question. And so what's important about this question? I mean there's kind of the obvious things that are about this, important about this question, which are like what, what must they believe? Well, they must believe that I'm like a really good choice for them, right. I mean that's kind of surface layer. So many times on this podcast we talked about the surface layer answer to the question. But then we get deeper and that's where the real gold lies, is deep in the earth, right the you don't find a lot of gold laying up on top of the ground. You got to dig for it. And the same goals with these questions. So the the question behind the question and the layers...

...under the question are where the real gold is at. And in this case, you know, you got to dig deep on this and we have to get to some emotional levels about what your customer needs to believe in. It might not have anything to do with your business. They might need to believe something that is related but not directly related to your business, and it probably needs to be something very emotional that they need to believe. And so once you come up with this, this this gem that you can use in your marketing. You know, it becomes much easier to attract the right people because when you're kind of preaching this message, you know you're shining this light that's just attracting the right customer. And so today just really think, you know, what do they need to believe in a deep emotional level? What do they need to believe for my business to be just the only choice out there for them, not one of the choices, but the only, the obvious,...

...the one choice that is going to make all their dreams come true or all their problems go away? What do they need to believe? All right, so, if you're really struggling with this, with this line of questioning, I want to tell you about my program, thirty days to clarity, because that's what this program is all about. It's about helping you figure out what your customer needs to believe, or who your customer is, or what your product even is it's going to fit the market that you have, and that's what thirty days to clarity is going to do for you. It's going to walk you through all these things over thirty days so that the end of thirty days you end up with kind of a plan of where to go with your marketing and with the vision of Your Business. So if that sounds like something that would be really useful, useful to you, I encourage you to check that out at you can't just stopcom clarity again. You can't just stopcom clarity. See You tomorrow.

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